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Idea Dumping

Last week, I posted a few pages of sketches with ideas for a restaurant discovery mobile site.

Today, I am posting yesterday’s massive ideation sketches, and what’s interesting is the difference between the two results, despite no other work done in between.

Whereas the previous set honed in on UI elements and rather specific details, this set, in the quickness of its execution, contains a wide range of ideas. Continue reading “Idea Dumping”

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Ideation through Sketching

Normally, when beginning the ideation process– coming out with so many ideas– we don’t want to confine our solutions to a specific channel.

Initially, I wasn’t sure how much detail to put into my sketches. I decided eventually that I could go into detail once, or with each variation, but afterwards, the other screens wouldn’t include it or only a simplified version.

For example, for Pokémon Go players, some entrepreneurs helped them catch Pokémon automatically without going to their phone through a physical clip they keep with them which notifies them of nearby Pokemon and successful catches through lights. If they had stuck to only phone application solutions, they would have missed out on a good idea.

However, my learning project specifically asks me to design a website for a phone, so I will skip that step of imaging different channels. I’ll go directly to figuring out a mobile-first responsive website that helps users discover restaurants, cafés, bars, and other interesting finds.

The customer journey maps come in handy here. Although scenarios would have sufficed, the journey maps provide a push to come up with ideas to solve frustrations and pains. Continue reading “Ideation through Sketching”