Finally… I made a set of five customer journey maps (minimum one per persona) to show various experiences of looking for/ discovering restaurants, coffee shops, and bars to visit! Continue reading “My first set of Customer Journey Maps”
Progress: My first customer journey map
My first customer journey map can probably be improved a lot by an expert, but what’s important for me as a beginner is that it contains all the crucial elements laid out in a legible way. Despite a lack of mind-blowing insights, this journey map does its main job of portraying the frustrations and joys of a customer’s experience, highlighting features to maintain and areas where possible solutions may be proposed.
Not establishing such a map would be akin to groping in the dark to find something, which in my experience is hard even in a familiar area. Success is not guaranteed but the likelihood is much higher.
More importantly, I was wasting my time hesitating and not committing in order to output something amazing right away. Now that the first one is out of the way, I can do a few more, figuring out what works and what doesn’t, and making small tweaks towards something better each time.
As long as I keep my mind on producing, I won’t have to worry about current quality, as it will only keep improving over time.